Showcase. Made to be explored.

Ten pieces built from scratch for this page, and three small touches at the end. Each one is something we can bring to your website.

Move your cursor over the headline.Drag across the headline. Prefer a still page? Turn on calm mode.

Exploded view. One page, six layers.

Scroll to take a finished homepage apart. Kiln & Moss is a pottery studio we made up for this page; every layer of its site was designed on purpose.

  1. ColourA small palette drawn from the clay, glaze and moss.
  2. GridTwelve columns and an 8px rhythm that keep it all aligned.
  3. ImageryPhotos cropped and sized for each layout and device.
  4. TypeTwo typefaces, one scale, set for reading on any screen.
  5. InteractionButtons, links and states that answer every tap.
  6. CodeClean, light markup that loads fast and is easy to edit.

Try it on your business. Type a name, pick a mood.

This is the same design system we use for client sites, running live. Change anything and the page restyles itself.

Mood
Colour

Your choices go into the form at the bottom of the page.

kilnandmoss.co.uk
ShopAboutContact

Quietly good at what we do.

A small team that takes its time, so every detail is right when it reaches you.

Get in touch
Our workHow we helpVisit us

Heal this page. The same site, an hour later.

This is Kiln & Moss’s old website, with the five problems we see most often. Press the button and watch each one get fixed.

kilnandmoss.co.uk
Warning: Undefined variable $basket in /wp-content/themes/kiln/header.php on line 42
Kiln & MossShop · Studio · Visit
Free delivery on orders over £60
Loading image…

Pots made slowly

Hand-thrown stoneware from a small studio in Essex. Classes run every Saturday morning.

your@email.co.ukSend
  • Error message on every pageFixed the theme file behind it.
  • Content jumps while it loadsSpace reserved for the banner.
  • Main image takes 6 secondsResized, compressed and loaded first.
  • Text too faint to readContrast raised to the accessible level.
  • Contact form failsMail sent through a proper mail service.
Load time
6.8 s
Layout shift
0.42
Accessibility
54
Errors
3
Demo figures for a made-up site.

A product page. Turn it, glaze it, add it.

Drag the vase to turn it, try a glaze, then add it to the basket. Moments like these make an online shop feel looked after.

Drag to turn

Kiln & Moss · Hand-thrown stoneware

Moss vase

£48

Glaze Moss
Size

Each piece is thrown by hand, so no two are quite the same.

The details. Six small things people feel.

Small interactions decide whether a site feels careful or cheap. Try each one.

Magnetic button

Leans towards the cursor, so the main action feels within reach.

Springy switch

A little overshoot tells people their choice landed.

We'll only use this to reply.

Kind validation

Helps while people type and never scolds them for an unfinished field.

Ten percent off your first order

Copy in one tap

Codes, emails and references copy cleanly, with a clear confirmation.

  • Order #1042Moss vase · 2 min ago
  • Order #1041Bone cups ×4 · 18 min ago
  • Order #1040Rust bowl · 1 h ago
Drag the list down

Pull to refresh

A leaf unfurls as you pull, so waiting feels like part of the brand.

Honest loading

Progress and placeholders that match what is coming, so nothing jumps when it arrives.

Type that responds. Move closer and it leans in.

One variable font holds every weight and softness in a single file. Each letter reacts to your cursor, and nothing around it moves.

Handmade

Letter
H
Weight
640
Softness
50
Wonky letters
off

See it as your customers do. Six ways people use the same page.

Not everyone sees, hears or moves through a website the same way. Pick a view to see this shop page the way some of your customers do.

kilnandmoss.co.uk/shop
What changes
This is the shop as it was designed.
How we design for it
Every view on the left uses this same page. Nothing is built twice.

X-ray vision. See how any part of a page is built.

X-ray shows the structure under the surface: every box, heading, image and control. Infrared shows the heat: what people tap, look at and read first.

The lens is parked on the sample card. Move your cursor over the card, or take the lens with you and look at anything on this page.

X Hold to peek anywhere on this page. Esc Park the lens again.Drag the lens with your finger to look around.

Kiln & Moss

Moss vase

Hand-thrown stoneware with a speckled glaze. Each one is slightly different.

£48In stock
Add to basketSave

Small touches. Three details that make a site feel looked after.

Quick search works on every page of this website. The other two run here as previews, ready to switch on for any site.

Quick search

Tap the magnifier in the header, or press Ctrl K on a keyboard. It understands plain questions like "how much is a care plan".

–London time

After hours

After 8pm UK time a site can turn to dusk, with fireflies in the header and the evening rate shown where it matters. Switch on the preview and scroll to the top.

A plant that grows with your visit

A leaf for every part of the page a visitor reads, a flower when they have seen it all. Remembered on their device.

Grows as you explore this page.

This page, measured. On your device, right now.

Everything above still has to load fast. These numbers come from your own browser as you read this.

Main content shown
–
after you opened the page
Layout shift
–
0.1 or less counts as good
Page weight
–
transferred on this visit
Frame rate
–
while you scroll and play
Calm mode

Turns every effect on this page off at once, for anyone who prefers a still page. Your choice is remembered on this device.

Read from your browser's Performance API. Numbers vary with device and connection, and some browsers do not report all of them.

Want this on your site? Tell us what you have in mind.

Any piece on this page can be shaped for your business. Send a few lines and we’ll come back with ideas and next steps.

Based in Essex · working UK-wide
Free first call · no obligation
What do you need?
Which plan?